This year, we are introducing Green Friday, a sustainable shopping alternative where we encourage customers to shop real, shop local, and shop really local at their locally owned farm, feed, and ag retailers. More than just savings or price drops, Green Friday is an opportunity for customers to say no to national chain retailers and keep their dollars at home in their communities. 

For too long, large corporations have beaten down the little guy, and Green Friday is our chance to stand up to them by siding with locally owned farm, feed, and ag retailers in our communities. Shopping locally owned means just that—shopping at stores owned by the people that you know in your community that care about you, not just their bottom line. 

This Green Friday, we’re introducing a program designed to help the locally owned farm, feed, and ag retailers fight back against the corporate chains that have infiltrated our neighborhoods. With Geofencing from The VAN LEUVEN Company, independent farm retail store owners can corral their customers and get them to make the switch to shopping locally owned. 

What is Geofencing?

Geofencing sounds exactly like its name implies—GPS or RFID technology creates a geographic “fence” around a certain area. This virtual perimeter can be generated dynamically or designed to match a preferred set of boundaries. One of the most common ways to utilize geofencing is in marketing, sending advertisements to the mobile devices of people entering the area in which your geofence has been placed. 

What is Geofencing Marketing?

In marketing, geofencing is utilized to target customers on their mobile devices that enter or exit a certain area that has been deemed significant. When a person crosses the virtual boundary line of the active geofence, they will be served with advertising content related to the business for which the geofence was created. 

For example, when you head out to your local mall and enter the geofence for this area, you may see advertisements on your mobile device from stores located within the mall, reminding you to come visit them before heading out. Geofencing can also be used to target competitors, urging customers to visit your store instead. 

Corral Your Customers this Green Friday with Geofencing 

The time has come to fight back against big corporations in your community, and we’re here to help you do just that with our new Geofencing program in the month of November. At The VAN LEUVEN Company, we are introducing a new program designed to take your customers back from your competition and show them that shopping locally owned is the way to go. 

With our new geofencing program, you pick two competitors in your area and we do the rest. When customers shop at your competitors, your ads will populate on their mobile device. With proximity targeting, you can identify like-minded customers shopping at big box retailers in your area and show them a better way of doing business. Plus, you’ll get to see the real impacts of this campaign with detailed impressions, clicks, and conversions reporting. 

Geofencing Marketing from The VAN LEUVEN Company

We’ve been working with independent farm, feed, and ag retailers for over 20 years, and we know that locally owned businesses are the heart and soul of our communities. Now through October 25, 2024, The VAN LEUVEN Company is enrolling independent,  locally owned farm, feed, and ag retailers for this brand new program. This program is for you, the independent retailer—not the other guys. 

Corral your customers November 1–30, 2024, with Geofencing at The VAN LEUVEN Company. Contact us now to learn more about this program.