Pet, Farm, Co-Op, & Hardware Retail - Informational Website Intake Form

To save your progress at any time, scroll all the way to the bottom and click the "Save & Resume" button. Copy the link it provides you, and save it in a safe place. Revisit that saved link when you're ready to continue.

Please Note: DO NOT submit this form with placeholder data. The data you submit here is all that will be included on your website at launch. If you don't have everything filled out upon your first sitting, that is okay, but do not submit the form. Instead, scroll down, hit the save & resume button, and come back when all this data is available to you.

The save and resume feature acts like a snapshot. Each time you add data to this form (if you fill it out across multiple sessions)-- get a fresh save and resume link each time. In other words, do not save your progress and then keep filling out the form without starting from that saved link via a page refresh. The form will only remember the data that was in it at the moment the save and resume button was clicked, and nothing after. Get a new save and resume link each time you enter more data.

If you omit departmental info on submission, the site will be launched in an incomplete state, and the correct data will need to be entered post-launch after billing begins as an edit request.

Info Site Intake Form

Basic Business Info

This section will gather information about your business. 


Website Domain Info

This section will gather information relating to your website domain.


Please copy and submit the following information to your IT manager:

Hello, the following are DNS entry requirements for our new website service with The Van Leuven Company. You can make these changes immediately, in which case the website build will be carried out our the domain itself behind a "Coming Soon" page, or you may make these changes immediately prior to launch to minimize website downtime (we will notify you when this approaches) and the website build will be completed on an external staging domain. 

Whatever your choice, please inform matthew@thevanleuvencompany.com & diana@thevanleuvencompany.com when these changes are made, and provide contact information for getting in touch with you and any other domain administrators. 

Set A Record Value: 170.249.210.114

Add CNAME Record: "www" points to "[yourdomain.com]"

Important: Please also create and send delegate access credentials for the domain registar account so that The Van Leuven Company has direct access to the DNS records at all times. Ensure 2FA is not required for this account, or tether the 2FA to matthew@thevanleuvencompany.com.

Post launch, we will also send you DNS records for adding the website to a Content Delivery Network (CDN), so please have someone ready to receive those when they come.

Thank you!

 


Website Display Info

This section will gather the information that will be displayed to your customers on the website about your offerings. 

You will be guided through a series of questions about what pages you would like included on the website, based on the pages available in our standard informational website offering. 

For your reference, as you go through these questions, you may wish to have our template upon which your website will be based pulled up in an adjacent tab. This way, you can see how the data that you will be providing will be displayed on your website. Your data, logo, and colors will be entered into this design. 

Please be aware that this demonstration template includes sections for e-commerce, but those sections will not be included on an informational website (which is what you are now filling our information for). The sections relevant to e-commerce will be omitted, namely the shop pages, & the cart and checkout. 

Here is the link to the template (opens in new tab, your progress will not be lost).

Here is the example of how we intend for your pages to look once the data has been entered (opens in new tab).

 


Store Departments

In this section, please list your store departments, major departmental item categories and the major brands of each department. 

Our team will fetch the images of brands you provide, and include the in-store images of shelves and merchandise (which you may optionally upload in the next section.)

We tend to recommend against including specific items or SKUs in the major item categories section due to the speed at which this information goes out of date, and rather, include only broad sub-categories of items.

For Lawn & Garden, for instance, that might be categories like fertilizer, potting soil, hand tools, pesticides, and so on.

Major brands might include Miracle-Gro, Scotts, etc. 


Storefront & Departments Photo Upload

Below is an upload slot for photos of the exterior and interior of your store. 

This is optional, and if you do not wish to take and upload photos, we will use only stock photos on the website. 

We ask that you upload a single ZIP file with sub-folders for each department of your store, just like you've listed them above. Within each department's folder, please include all the images you wish to present on your website of that department.

The folder categorization is not fully necessary, but it will help your website be completed faster since our team will know where the photos belong. In all cases, a ZIP file must be uploaded and is the only file type that can be accepted by the uploader. 

Here is a tutorial to create a ZIP folder (opens in new tab, your progress will not be lost). 

We recommend a minimum of 2 photos per department, and a maximum of 12. If you wish to include exterior photos of the store, place those in their own folder, perhaps titled "Exterior" or "Outside". 


Services

If you offer services at your store (Ex: key-cutting, propane refilling, pet name tag engraving, local delivery services, etc), you may list those below. 


Events & Specials

We can include pages for events and specials on your website if you like. Events would include activities such as educational workshops, webinars, or community events. Specials are time-based offerings or discounts on specific items for purchase, such as coupons, BOGO deals, etc. 


Staff Member Biographies

Optionally, we can include a section on your website that features headshots and short bios for your company's employees.

If this option is selected, you will need to provide names, short bios, and headshot photos for each person. This can also be added later if you don't want to do it right now. 

If you choose to include this page, when you upload headshots, make sure each image is named as the person's name, or else we cannot match the image to the employee. Ex: BradSmith.jpg.


Careers & Job Listings

Optionally, we can include a section on your website that features open job positions and descriptions.

If this option is selected, you will need to provide a job titles and position descriptions. 


"About" & Supporting Pages

We offer the option for you to include an "about" page on your website to tell your company's story, as well as other optional supporting pages like Frequently Asked Questions, and a Google Reviews feed. 


Website Homepage

We've included this section after the others, because the homepage references the other information you've provided. 

For example, it can include an image slider at the top with links to other major pages, featured departments, brands, an "about us" snippet, and more. 


(Optional) Additional or Special Requests

If you wanted something included on the website that wasn't covered anywhere else in this form, let us know down below. 

We'll do our best to fulfill these inclusive of the build cost, but if we deem the request to be major or time intensive, we will reach out to you to discuss options and pricing. 


Payment Section Info

You have the following options for payment when submitting this form:

1.) Pay Now via Credit Card - If you've not yet paid for this website by other means and you want to pay now, you may pay for your website via credit card through this form (payment is handled by a third party processor). You may pay half (our upfront minimum to begin work) or in full. 

2.) Pay Later by Other Means - If you have not paid yet and you do not wish to pay right now, that's fine! You can still submit your information so our team has it on hand. We will hold your information until half or full payment is delivered by other means, at which point, work on your website will begin. 

3.) Already Paid - If you have already paid by other means, just select that option below, and you will be able to submit your information. We'll double check to confirm we've got your payment once your submission comes in, and then we'll start working on your website. 


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After clicking submit, do not refresh the page. The submission will take a brief moment to process. Just hang tight!