Celebrating the Season of VLC TLC

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A Valentine’s Day Tribute to Our Famous VLC TLC


As we approach the most romantic time of the year, we at The VAN LEUVEN Company are thrilled to dedicate this blog to the essence of Valentine’s Day and its meaningful connection to the culture we have cultivated over the past 22 years. This season is one in which we reflect on the message of our famous “VLC TLC”—a concept not only celebrating love in its simplest sense, but also a verb that we use to describe the dedication we have for our clients, communities, and team members. In this special VLC TLC feature, we will delve into how this concept shapes our interactions, our work, and the bonds we forge as we work towards our common goals of embracing clients committed to healing, nurturing, enriching, and sustaining the world.


The Essence of VLC TLC

At the heart of The VAN LEUVEN Company lies a commitment that goes much deeper than the conventional relationship between a business and its clients. Our VLC TLC is the combination of what we value in our work—a blend of passion, dedication, and a personalized touch that we bring to every aspect of our business. Just as Valentine’s Day prompts us to show appreciation for the special people in our lives, VLC TLC encourages us to consistently demonstrate our gratitude and respect for our clients and colleagues. Not only a noun, VLC TLC is a verb that encourages us to go above and beyond in all we do, whether that be in the marketing field or engaging with our communities.


This ideology is woven into the fabric of our day-to-day operations, influencing how we approach projects, solve problems, and innovate at The VAN LEUVEN Company. We believe that every interaction is an opportunity to provide value and make a meaningful difference in the lives of our clients. At VLC, going the extra mile to meet a client’s need, collaborating to achieve a company rebrand, or celebrating a team member’s success with a simple handwritten note, VLC TLC is about nurturing a culture that values gratitude, excellence, and sincerity.


Our approach is not just about achieving short-term goals; it’s about building lasting relationships. We see our clients and employees not as numbers or targets, but as partners and collaborators in a shared journey towards success. This Valentine’s season, we’re reminded of the importance of these connections and the strength they bring to our VLC Family.


Embracing the Spirit of Valentine’s Day at VLC

With its emphasis on love and appreciation for those in our lives, Valentine’s Day resonates deeply with the spirit of VLC TLC. It’s a time when gestures of kindness and appreciation have a profound impact, both personally and professionally. At VLC, we seize the opportunities this occasion provides us to reinforce our commitment to showing our gratitude, not just on February 14, but each day of the year.


Embracing the spirit of Valentine’s Day means recognizing the hard work, dedication, and passion that each member of our team brings to the table. It is about acknowledging the trust our clients place in us and striving to honor that trust with integrity, creativity, and the relentless pursuit of excellence. From handwritten notes of thanks to client appreciation events, we find ways to express our gratitude and reinforce the bonds that form the foundation of our corporate culture year-round.


In the same way that Valentine’s Day encourages us to express love and appreciation in our personal lives, VLC TLC inspires us to create a work environment in which everyone feels valued, supported, and motivated. It is a culture where constructive feedback, collaboration, and open communication are the norms, not the exceptions.


As we celebrate this season of VLC TLC, we are reminded of the power of appreciation, the importance of nurturing relationships, and the joy that comes from working together towards common goals. Through our dedication to VLC TLC, we aim to not only achieve professional success, but also to create a workplace that embodies the warmth and generosity of spirit that Valentine’s Day represents.


Showcasing VLC TLC in Action

One of the most gratifying aspects of VLC TLC is seeing it in action and witnessing the impact that it has on our clients and our team. Over the years, we have collected numerous stories that exemplify how VLC TLC transforms experiences and fosters success. From delivering projects that exceed our clients’ expectations to supporting our team members’ professional growth, VLC TLC is at the forefront of everything we do.


Take, for example, a recent initiative in which we partnered with a local non-profit organization in Knoxville, TN. Understanding their limited budget and high aspirations, our VLC Team went above and beyond to create a marketing campaign that not only exceeded their expectations, but also significantly increased their community impact. This project was a testament to our famous VLC TLC, showcasing our commitment to delivering exceptional value and making big differences for small organizations committed to healing, nurturing, enriching, and sustaining the world.


Another example of our VLC TLC in action can be seen within our VLC Marketing Intern Program. This internal marketing program we offer at The VAN LEUVEN Company has not only accelerated young professionals’ development in the world of marketing, but has strengthened our VLC Team from sharing in open collaboration with our interns who offer new and fresh perspectives regarding marketing initiatives. 


Tips for Cultivating VLC TLC

Creating a culture of VLC TLC, with love, care, and appreciation at its core, begins with individual actions. Here are a few ways that we embody VLC TLC each day at The VAN LEUVEN Company:


  1. Express Gratitude: Take the time to thank your colleagues, clients, and partners for their efforts and contributions. A simple “thank you” can go a long way in making someone feel valued and appreciated. We love handwritten cards and stationery. 
  2. Active Listening: Show your commitment to VLC TLC by being present and attentive in all of your interactions. Actively listening demonstrates respect and opens the door to deeper understanding and collaboration.
  3. Celebrate Successes: Recognize and celebrate achievements, both big and small. Celebrating successes builds a positive and supportive culture that motivates everyone to strive for excellence.
  4. Offer Support: Be there for your colleagues and clients, offering support during challenging times. Showing empathy and understanding reinforces the strength of your business and personal relationships.


By incorporating these elements, you contribute to a culture that thrives on mutual respect, appreciation, and collaboration. VLC TLC is not just a philosophy; it is a practice that enriches our work and our lives, creating a space where everyone feels valued and empowered.


As we embrace the spirit of Valentine’s Day and celebrate the season of VLC TLC, let us remember that the gestures of love and care we extend in our professional lives can have a profound impact. With VLC TLC at the forefront, we not only achieve success but also create a workplace that is vibrant, supportive, and genuinely connected.


Experience the VLC TLC For Yourself at The VAN LEUVEN Company

As we celebrate the season of VLC TLC, we extend an invitation to you, our valued readers, clients, and partners, to engage with us. Share your experiences of VLC TLC, whether you have been on the receiving end of our care and dedication or have witnessed its impact in your interactions with The VAN LEUVEN Company. Your stories inspire us and fuel our commitment to maintain and enhance this culture of appreciation and excellence.


As we draw this Valentine’s Day tribute to a close, we reflect on the significance of VLC TLC in our daily lives and the lives of those we work with. This season—and every day—we celebrate the power of love, care, and appreciation in creating meaningful connections and driving mutual growth. Thank you for being a part of The VAN LEUVEN Company Family. 


Here’s to a future filled with VLC TLC. Happy Valentine’s Day from all of us at The VAN LEUVEN Company!